A structured cross-border risk assessment platform built for the complexity of US market entry.
TBRAC is a structured cross-border risk assessment and reporting platform designed to help organizations navigate international business decisions. The platform is uniquely powered by the Vybd protocol — an agentic commerce foundation layer working collaboratively with the TBRAC framework — enabling highly dynamic, automated risk assessments for global commerce.
Purpose: To provide clarity, consistency, and usability in assessing regulatory, operational, geopolitical, and reputational risks.
Nature: A framework-driven system to support decision-making — not legal advice or formal due diligence.
Chinese companies face an increasingly complex regulatory and geopolitical landscape when entering the US market. CFIUS scrutiny, export controls, entity list exposure, and data sovereignty requirements create risk that is difficult to assess without a structured framework. TBRAC was built to give companies a clear, consistent picture of where they stand before they encounter these barriers — not after.
January 2024
Concept and framework direction developed.
June 2024
Assurance Pacific Assessments LLC formed.
June 2025
Published Trans-Border Risk Assessment and Certification for Chinese Companies Exploring US Market Entry.
March 2026
Website launched and first client assessments initiated.
Co-Founder · Methodology Lead
Leads the development of TBRAC's core methodology and assessment framework. She created the substantive framework, including the cross-border risk architecture and evaluation model.
Background: Over a decade of experience building an education company in China, with experience in publishing and knowledge-system design.
Co-Founder · Market Entry Lead
Leads market entry strategy and the application of risk frameworks to real-world commercial expansion. Alongside Ashwin, he co-founded and invented the Vybd protocol, the agentic commerce foundation layer that underpins the TBRAC assessment system.
Background: Serial entrepreneur with a background in technology, investment, and U.S.-China commercial relations. Regional NSF Innovation Corps grant recipient.
Co-Founder · Platform Engineering Lead
Leads the technical architecture and engineering development, transforming the TBRAC framework into a functional digital system. As the primary architect of the Vybd protocol, he designed the agentic infrastructure that provides the technical foundation for TBRAC.
Background: Experienced machine learning and AI engineer focused on developing decentralized protocols and autonomous agent infrastructure for global commerce.